Think Like A Customer: The Best Way To Sell

The phrase, “Put yourself into the mind of your customer.” is what many sellers think often. This may not be the best way to sell but knowing how your customers' reason will surely help you in selling your goods and services. You need to have the knowledge of what information you want from your customer’s mind and the questions they often ask to be able to optimize your sales

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To be able to sell well by thinking like your customers, you need to know the following:

•           Their problems

•           How to solve them with your products 

•           The risks involved

•           Risk reduction 

•           Price comparison 

Their problems 

You can easily guess the product your customer needs and through this save time in sale processing but you need to ask this question often when you engage them. You should ask the customers what causes their problems, how often their problems occur and how their employees, tangible assets and business as a whole are affected by the problems. Also, ask them some of the solutions they might have considered. 

How to solve them with your products 

With the knowledge you got from asking and proving your customers you will realise what they want is a solution. Create and have goods that will proffer solutions to these problems. 

The risks involved 

The Internet has made it easy for your customers to view online reviews of products, creating and joining forums where they discuss products with others before buying such a product. To understand the risks perceived by your customers, create a list of things that might be regarded as potential risks for your customers like no refund, high prices, quality inquiries and more. You should also create a list that contains common questions your potential customers say often. Think of assurances you would love to hear if you were to be the customer. Then craft answers to these questions.

Risk Reduction 

Create answers to the risk in the list you created in order to reduce the risks. It is of paramount importance never to see risks as bad as it is common for every product to have certain risks associated. Your customers will always ask you these kinds of questions so you must be ready to answer them. Don’t be tired or avoid the questions. Have an answer to every question and follow up the questions especially if it wanted to throw you off. 

Price Comparison 

Every salesperson wants to save money and as such price comparisons will certainly contend.  Quality of products has a lot and sometimes little to do here even when the prices are the same or different in different stores or companies. Customers will still negotiate to get the perfect deal even when your products are the same price and quality with other salespersons. Identify your top 5 competitors and compare their services, products, value, price and more with yours. With this information, you will view your offerings just like the way your customers view them.