A Sensational Look On Search Engine Optimization

Search engines are simply known as answer engines. To discover, organize and understand, contents on internet so as to offer the most valuable results to the many questions web users are asking and search for I’d the reason behind the existence of search engine. Before your web content shows up in the search results, it must be first visible to search engines.

This is considered as the most essential piece of the Search Engine Optimization puzzle (SEO). If your website or blog cannot be found, there is no way you will be displayed in the Search Engine Results Page, which is known as SERPs in short form. 

How Search Engine Works

The search engine has three major roles. The roles are:

•           Crawling

•           Indexing

•           Ranking

Crawling

This is the scouring or searching done on the Internet for content. It involves the looking over the content or code for each code/content for each Uniform Resource Locator (URL) they find.

Indexing

The contents found during the scouring—crawling process is stored and organized. Once a particle page is in the index, it is the running to be showing up as a result of questions asked by researchers. 

Ranking

This provides the web contents that has the best relevant answer to a searcher's question. This simply means the results ordering is done from the most relevant results down to the least relevant results. 

Search engine ranking

When an individual or web users perform a search, search engines scour or search their index for content that is most relevant and then orders that particular content to offer a solution to the question of the individual or searcher. This ordering of search results by its importance or relevance is called ranking. In general, when a website is said to rank high, it simply means it provides the most relevant answer to queries of a searcher. 

Blocking of search engine crawlers is possible either from one part of your website or the whole of the site. There are reasons why it is done. On the other hand, your content can be found by web searchers if you make the contents easily accessible to crawlers. You can also do this when it is indexable. Not doing so makes your content invisible. 

Reasons For not being in Search Results 

•           If your website is new and is yet to be crawled. 

•           If your website is not linked to from other external websites. 

•           Your website's navigation makes effective crawling difficult for a robot. 

•           Your website had crawler directives that block search engines.

•           Google penalizing your website for spamming tactics.

Search Engine Optimization Ranking Factors 

Although requirements necessary for Search Engine Optimization keeps changing which makes it difficult for you to be updated with the current developments, you can still have your website ranked through the following: 

•           Optimized web content

•           Technical Search Engine Optimization 

•           A safe and accessible site

•           Page Speed with mobile Page Speed inclusive. 

•           Through links 

•           Real business information

•           Mobile friendliness

•           Social signals 

•           User experience, that is rankbrain 

•           Domain age, Uniform Resource Locator and Authority